Data Talk Recap: Market Insights Q2 2025

We just wrapped up another Rental Market Data Talk, our quarterly deep dive into the trends, shifts, and signals coming straight from millions of listings, leads, showings, and leases across the U.S.
Unlike traditional reports, this isn’t guesswork or media spin. This is real-time data, pulled from our Leasing Automation platform that property managers across the country rely on every day. We’re here to give you the edge: smarter leasing decisions, faster conversions, and lower vacancy rates.

Portable Screening Reports: What Property Managers Should Know

There’s a growing patchwork of legislation on portable tenant screening reports (PTSRs) that may remake the screening process for landlords.
Six states, including Colorado, Rhode Island, Illinois, California, Maryland, and Washington, have legislation on the books for PTSRs.
And as of this writing, the National Apartment Association is currently tracking eleven portable screening bills across various states.

Prospect-Driven Leasing: Why a CRM Alone Isn’t Enough to Manage Your Portfolio

The rental market is experiencing a two-year streak of downward-trending rental prices. That means every prospect who visits your listing page or calls your leasing office is more important than ever.
Leasing agents feel the pressure to follow up with every lead and ensure each prospect has the best experience possible. When your days are spent running from showing to showing and fielding an endless stream of inquiries, that’s easier said than done.

The Cost of Not Upgrading Your Locks

Every property manager and landlords want to move faster. But most are still stuck juggling keys.
You’ve got new listings to fill, showings to schedule, and tenants to onboard. But what’s slowing you down? For many, it’s the simplest thing: outdated locks. In an era where leasing can be automated from lead to lease, holding onto traditional lock-and-key setups is costing you more than you think—in time, risk, and lost revenue.

ShowMojo Mythbusters: Branding, Scheduling, and Lead Management

If you count yourself among our followers, you know we’ve been touring the growing digital cascade of myths about ShowMojo.
If you’re new here, we covered the basics of some other myths you may have heard about ShowMojo in a separate post.
This round, we’re tackling the claim that ShowMojo lacks branding options, smart scheduling tools, and lead management functionality. Let’s get to it.

Grow Your Portfolio But Not Your Team: How Self-Showings Make it Possible

Endless phone tag to schedule viewings. Nonstop prospect questions. Rushing from showing to showing. It’s a familiar grind to busy property managers.
It was also reality for Indianapolis-based A Step Ahead Management. The three-person team was strapped trying to manage 135 rental units, regularly putting in 12-hour workdays. But then they figured out a new system that made the nonstop hustle a thing of the past.