ShowMojo and College Pads are teaming up to transform the leasing process for student housing property managers.
College Pads helps property managers attract students to their listings by offering a targeted, in-depth marketing approach that hits college students everywhere they go. As of this writing, College Pads serves over 120 campuses across the United States and are continuously adding to the list.
In our Last Case Study Recap, we explored how 2B Living Property Management maintained its excellent service even after expanding its portfolio from 700 to 3000 units.
But what about the little(r) guys? Not to worry — we haven’t forgotten about you.
In this newsletter, you’ll learn about how a startup property management company used ShowMojo as it grew its portfolio from zero to over 330 units.
We’ve been interviewing our most successful customers to uncover the secrets behind their success. And we’re ready to spill the beans. The goal of these interviews is to document valuable lessons on operational efficiency, data-driven decision-making, and innovation in the leasing process. With that in mind, we’ve spun these interviews into Ten Action-Packed, Insight-Filled Case Studies that you can read at your leisure.
Here we are again, staring at the same Trends We Foretold in Early 2023, observed in real-time Later That Year, and rehashed A Couple of Months Ago. Longer market times, fewer leads, and more rent reductions. If this were a Netflix show, we’d click “Skip recap”. But hang with us. Because it’s time to talk about what to do when things slow down.
Perhaps not surprisingly, our data shows that renters prefer to tour listings around their workday, during lunch and after work especially. Yet showing agents tend to schedule tours around their workday. To align better with renters, and in effect get more showings, our data indicates that you should be shifting your showing schedule just an hour later. In other words, the early bird may get the worm. But lest we forget, the second mouse gets the cheese. Don’t take our word for it. We’ll walk through the data in this blog post.
Ever wish your computer would do what you want without you constantly looking over its shoulder? All this clicking and typing and remembering stuff. It’s a bit much. So we got to thinking and tinkering with ShowMojo. And we came up with an upgrade. We decided against a chip that enables you to control the Computer With Your Thoughts. Privacy was a concern, but we also wanted to free your mind, not control it. Enter: Listing Default Settings.
Let’s be honest. When it comes to lead syndication, there is a cool kids club. And if Zillow is the president, Zumper is the trusty sidekick — think Regina George’s right hand woman, Gretchen Wieners, from Mean Girls. Today, we’re proud to announce we’ve made inroads into this exclusive club. And no, it doesn’t mean You Wear Pink on Wednesdays (end Mean Girls references). It means you will receive direct invitations to Zillow’s and Zumper’s parties. Below, we’ll explain why that’s a big deal.
In the market updates we released for February, May, and September of 2023, we warned of an increasingly soft rental market. Now we’re in the thick of it. Yes, there are some locales that might be an exception. But, nationwide, the applicants-without-effort party has been over for some time. By now, most everybody knows that, so we’re not claiming to break new ground here. But we’re going to show you the details of what’s going on, what comes next, and how you should respond.
Ah, the beginning of the New Year. The leftovers are gone and dumpsters are full of cardboard. There’s a mix of ambitious resolutions and post-holiday blues in the air. We’re just past the time of year that music streaming companies like to roll out curations of all the data they’ve been tracking on you — Spotify Wrapped, and its copycats. But we’ve got a different kind of recap. A recap that you can use, rather than one that shames you for your questionable audio entertainment choices. It’s a recap of all the new features that came to ShowMojo in 2023.