We’ve been interviewing our most successful customers to uncover the secrets behind their success. And we’re ready to spill the beans.
The goal of these interviews is to document valuable lessons on operational efficiency, data-driven decision-making, and innovation in the leasing process.
With that in mind, we’ve spun these interviews into Ten Action-Packed, Insight-Filled Case Studies that you can read at your leisure.
In this blog post, we’re spoon-feeding you a bite-size version of the story of how 2B Living, a Bay Area-based property management company, used ShowMojo to transform its leasing operations.
If you’d like to avoid the spoilers, Read the Entire Story at This Link.
Otherwise, read on for the short version of how 2B Living solves the headaches of leasing at scale.
The Challenge
As 2B Living expanded its property management portfolio from 700 to 3000 units, maintaining high service standards became increasingly challenging.
After exploring various platforms with limited success, 2B Living’s Director of Process and Innovation, Michael Price, discovered ShowMojo.
Price said, “What immediately struck me was ShowMojo’s combination of configurability and capability. With other solutions, we constantly ran into “no’s”. But with ShowMojo, the answer was always “yes”. It got to the point where everything started to seem almost too easy.”
The Solution
Implementing ShowMojo catalyzed a dramatic transformation in 2B Living’s leasing operations. These key capabilities were realized:
- Automatic Prospect Screening: automatically qualifies prospects, allowing 2B Living’s agents to focus on serious leads.
- Autonomous Scheduling: organizes showings into geographically clustered batches to reduce travel time and increase agent productivity.
- Reporting: enables 2B Living to easily analyze key metrics like lead-to-showing ratio, average showing per listing per week, and more.
With all of the leasing data captured by ShowMojo, Price can also make more informed staffing decisions.
For instance, by tracking how often agents are showing listings, Price can determine if some listings aren’t being shown frequently enough. This insight helps him decide whether his current agents need more scheduled showings or if he needs to add new agents to his team to meet the demand.
The Impact and Results
After fully deploying ShowMojo, 2B Living recorded its most successful month of leasing. Agents, freed from administrative tasks, could focus on closing more deals, while management gained enhanced oversight.
The truth is, this is just the start for 2B Living and ShowMojo. Don’t be surprised if, in the coming years, you see another story of how Price and his team have found additional ways to innovate the leasing process.
When you sign up on a platform like ShowMojo, you’re not just paying for a subscription. You’re also investing in the infrastructure around the platform — building systems and processes and training your people. That’s a significant investment. With ShowMojo, I’m confident in that investment because, just like us, they’re committed to service and constant improvement.
Michael Price, 2B Living, Director of Process and Innovation
Ready To Write Your Own Leasing Success Story?
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