How to Make Rental Listings Stand Out in a Crowded Market: Special Announcements, Eye-Catching Photos, and More

Every empty unit costs you money — and in today’s crowded rental market, competition for qualified renters is fierce.
Vacancy rates over the last year have hovered around 7%. That means there are more than three million vacant units in the U.S.
With so many units on the market, your next tenant might scroll right past your listing unless it immediately catches their attention.
Here are three ways you can make your rental listings stand out in a crowded market.

ShowMojo & Your Data: What We Ask (and Why) Before a Tour

If you’re a prospective renter scheduling a showing through ShowMojo and have questions about your data, you’re in the right place.

We’ll cover how ShowMojo keeps your data safe, why ShowMojo asks for identity verification information, why driver’s licenses are required to schedule showings, if it’s safe to share your credit card information to schedule a showing, and whether your social security number is required to view a ShowMojo rental.

Data Talk Recap: Market Insights Q2 2025

We just wrapped up another Rental Market Data Talk, our quarterly deep dive into the trends, shifts, and signals coming straight from millions of listings, leads, showings, and leases across the U.S.
Unlike traditional reports, this isn’t guesswork or media spin. This is real-time data, pulled from our Leasing Automation platform that property managers across the country rely on every day. We’re here to give you the edge: smarter leasing decisions, faster conversions, and lower vacancy rates.

Portable Screening Reports: What Property Managers Should Know

There’s a growing patchwork of legislation on portable tenant screening reports (PTSRs) that may remake the screening process for landlords.
Six states, including Colorado, Rhode Island, Illinois, California, Maryland, and Washington, have legislation on the books for PTSRs.
And as of this writing, the National Apartment Association is currently tracking eleven portable screening bills across various states.

Prospect-Driven Leasing: Why a CRM Alone Isn’t Enough to Manage Your Portfolio

The rental market is experiencing a two-year streak of downward-trending rental prices. That means every prospect who visits your listing page or calls your leasing office is more important than ever.
Leasing agents feel the pressure to follow up with every lead and ensure each prospect has the best experience possible. When your days are spent running from showing to showing and fielding an endless stream of inquiries, that’s easier said than done.