Market Insights
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Fewer Leads, Higher Stakes: 9 Best Ways to Optimize Rental Listings in Q1 2026
ShowMojo customers had an average lead-to-scheduled-showing conversion rate of 52% in Q4, and their average lead-to-completed-showing conversion rate was 31%.
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How ShowMojo Helps Property Managers Outperform The Competition
When we analyzed the data for our most recent data talk, one trend stood out: lead volume is down. That’s not surprising — we’ve been watching the market tighten over the last…
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Our 2025 Property Management Takeaways — And Tips for 2026
2025 was a big year for ShowMojo, and we know it was a busy year for property managers too. We saw more and more innovation hit the industry, but we also saw…
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Data Talk Recap: Market Insights Q2 2025
We just wrapped up another Rental Market Data Talk, our quarterly deep dive into the trends, shifts, and signals coming straight from millions of listings, leads, showings, and leases across the U.S.…
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Prospect-Driven Leasing: Why a CRM Alone Isn’t Enough to Manage Your Portfolio
The rental market is experiencing a two-year streak of downward-trending rental prices. That means every prospect who visits your listing page or calls your leasing office is more important than ever. Leasing…
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ShowMojo Mythbusters: Branding, Scheduling, and Lead Management
If you count yourself among our followers, you know we’ve been touring the growing digital cascade of myths about ShowMojo. If you’re new here, we covered the basics of some other myths…
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The Rental Market in Q2 2025: It’s a Great Time to Double Down on Efficiency
As of Q2 2025, the rental market is softening — but it’s not what we’d consider a traditionally “soft” market. This is more of a return to pre-pandemic norms after years of…
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Leads, Rents, and Market Times: Is the Rental Market Finally Steadying?
Market times, leads per on-market period, and rent reductions are still headed in the wrong direction. But unlike our last half dozen market updates, there’s reason to be hopeful. The rate of…
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2024 Q4 Market Update: This Too Shall Pass
One day we’ll forget all about this leasing market. But not yet. The rental market continues to soften, and the data in this market update don’t lie — it’s another tough quarter.…
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2024 Q3 Market Update: Keep on Truckin’
If you read our 2024 Q2 Market Update, this one may sound like a rerun. We actually had to double-check ourselves to make sure we had the right version of the data.…
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2024 Q2 Market Update: Battling the Rental Blues
Here we are again, staring at the same Trends We Foretold in Early 2023, observed in real-time Later That Year, and rehashed A Couple of Months Ago. Longer market times, fewer leads,…
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Breaking News: Sleeping In On the Weekend, Late Workday Lunches Reduce Market Times
Perhaps not surprisingly, our data shows that renters prefer to tour listings around their workday, during lunch and after work especially. Yet showing agents tend to schedule tours around their workday. To…