Market Insights
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Do Renters Really Want AI? Study of 256,000 Conversations Reveals the Answer
AI leasing agents handle prospect inquiries, answer property questions, and schedule showings 24/7 without requiring human staff. But do prospective tenants actually want to interact with AI agents?
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Northeast Leasing Outlook: Data-Backed Strategies to Finish 2026 Strong
Northeast rental market analysis for Q2 2026: 33.5 days DOM, $1,875 avg rent (+4.3% YoY). Data-driven tactics to optimize conversion and close out 2026 strong.
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Midwest Rental Market Q2 2026: Record Conversion, Steady Rent, and Your Blueprint for a Strong Finish
Midwest leads the nation with 7.4-point conversion gains in Q2 2026. See the numbers—32 DOM, $1,574 rent, 43.8 leads/home—and the tactics to finish 2026 strong.
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Regional Property Managers in the West: Your 2026 Data-Driven Leasing Playbook for Q4
West Region Leasing Data 2026 | ShowMojo Market Insights from Days on Market, Lead to Showing Conversion, average rents and the rental market forecast for 2026.
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Regional Property Managers in the South: 3 Data-Backed Strategies to Finish 2026 Strong
If you manage rentals in the South, Q2 2026 delivered a mixed picture: homes leased faster than last year, but rents softened and more units needed price cuts to close. With Q3…
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Q2 2026 Data Talk: 3 Takeaways to Power Your Leasing Strategy Through The End of The Year
Explore 3 key takeaways from Q2 2026 rental market data to improve pricing, prepare for Q4 seasonality, and convert more leasing leads.
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Stop Chasing Trends: 4 Property Management Insiders Share Tips For a Successful 2026
Six months into 2026, property managers are facing a strange reality. AI is everywhere, rental markets are behaving differently city by city, and growth strategies that worked two years ago aren’t guaranteed…
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Flexibility Is Your New Conversion Strategy: 4 Data-Backed Tactics To Win in A Soft Market
Our Q1 2026 leasing data — drawn from 1.7 million leased units, 25 million showings, and 705 million emails, phone calls, and text messages — revealed a performance gap between self-guided and…
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Fewer Leads, Higher Stakes: 9 Best Ways to Optimize Rental Listings in Q1 2026
ShowMojo customers had an average lead-to-scheduled-showing conversion rate of 52% in Q4, and their average lead-to-completed-showing conversion rate was 31%.
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How ShowMojo Helps Property Managers Outperform The Competition
When we analyzed the data for our most recent data talk, one trend stood out: lead volume is down. That’s not surprising — we’ve been watching the market tighten over the last…
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Our 2025 Property Management Takeaways — And Tips for 2026
2025 was a big year for ShowMojo, and we know it was a busy year for property managers too. We saw more and more innovation hit the industry, but we also saw…
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Data Talk Recap: Market Insights Q2 2025
We just wrapped up another Rental Market Data Talk, our quarterly deep dive into the trends, shifts, and signals coming straight from millions of listings, leads, showings, and leases across the U.S.…