Market Insights

As of Q2 2025, the rental market is softening — but it’s not what we’d consider a traditionally “soft” market. This is more of a return to pre-pandemic norms after years of…

Market times, leads per on-market period, and rent reductions are still headed in the wrong direction. But unlike our last half dozen market updates, there’s reason to be hopeful. The rate of…

One day we’ll forget all about this leasing market. But not yet. The rental market continues to soften, and the data in this market update don’t lie — it’s another tough quarter.…

If you read our 2024 Q2 Market Update, this one may sound like a rerun. We actually had to double-check ourselves to make sure we had the right version of the data.…

Here we are again, staring at the same Trends We Foretold in Early 2023, observed in real-time Later That Year, and rehashed A Couple of Months Ago. Longer market times, fewer leads,…

Perhaps not surprisingly, our data shows that renters prefer to tour listings around their workday, during lunch and after work especially. Yet showing agents tend to schedule tours around their workday. To…

In the market updates we released for February, May, and September of 2023, we warned of an increasingly soft rental market. Now we’re in the thick of it. Yes, there are some…

Conventional wisdom says allowing pets will reduce your market times. But, we’ve looked at data from over one hundred thousand ShowMojo rental periods, and what that data has to say may surprise…

Are you sitting down? If not, find a seat. Because this quarter’s national leasing market update isn’t pretty. We’re going to talk through some interesting charts below. But, (spoiler alert) no matter…

No, it’s not the rental apocalypse. Market times are almost as bad as 2020 in the teeth of pandemic-induced lockdowns. However, let’s remember that while we were holding our collective breath through…