Market Insights

Here we are again, staring at the same Trends We Foretold in Early 2023, observed in real-time Later That Year, and rehashed A Couple of Months Ago. Longer market times, fewer leads,…

Perhaps not surprisingly, our data shows that renters prefer to tour listings around their workday, during lunch and after work especially. Yet showing agents tend to schedule tours around their workday. To…

In the market updates we released for February, May, and September of 2023, we warned of an increasingly soft rental market. Now we’re in the thick of it. Yes, there are some…

Conventional wisdom says allowing pets will reduce your market times. But, we’ve looked at data from over one hundred thousand ShowMojo rental periods, and what that data has to say may surprise…

Are you sitting down? If not, find a seat. Because this quarter’s national leasing market update isn’t pretty. We’re going to talk through some interesting charts below. But, (spoiler alert) no matter…

No, it’s not the rental apocalypse. Market times are almost as bad as 2020 in the teeth of pandemic-induced lockdowns. However, let’s remember that while we were holding our collective breath through…

We’re doing something completely different with this week’s ShowMojo Newsletter. We have gobs of rental data in ShowMojo. We’re seeing a couple of major trends breaking. We feel compelled to share.