ShowMojo Mythbusters: Branding, Scheduling, and Lead Management

If you count yourself among our followers, you know we’ve been touring the growing digital cascade of myths about ShowMojo.
If you’re new here, we covered the basics of some other myths you may have heard about ShowMojo in a separate post.
This round, we’re tackling the claim that ShowMojo lacks branding options, smart scheduling tools, and lead management functionality. Let’s get to it.

Grow Your Portfolio But Not Your Team: How Self-Showings Make it Possible

Endless phone tag to schedule viewings. Nonstop prospect questions. Rushing from showing to showing. It’s a familiar grind to busy property managers.
It was also reality for Indianapolis-based A Step Ahead Management. The three-person team was strapped trying to manage 135 rental units, regularly putting in 12-hour workdays. But then they figured out a new system that made the nonstop hustle a thing of the past.

The Rental Market in Q2 2025: It’s a Great Time to Double Down on Efficiency

As of Q2 2025, the rental market is softening — but it’s not what we’d consider a traditionally “soft” market. This is more of a return to pre-pandemic norms after years of tighter-than-usual conditions.
Whether you entered the industry in the last five years and are seeing these conditions for the first time or you’ve been doing this since before cell phones, now is a great time to double down on efficiency as margins tighten. Here’s a look at the data behind the big-picture trend and some tips on how you can adapt into a more efficient organization.

ShowMojo Mythbusters: Setting the Record Straight

As the leader in Leasing Automation since 2011, we’re accustomed to public attention. But recently, myths have spread about ShowMojo’s capabilities as lease management software. It’s time to set the record straight.
In an upcoming series, we’ll debunk these myths one by one. Think MythBusters: ShowMojo Edition.
For now, we’ll outline the key misconceptions, where you might encounter them, and what they say.

Leads, Rents, and Market Times: Is the Rental Market Finally Steadying?

Market times, leads per on-market period, and rent reductions are still headed in the wrong direction. But unlike our last half dozen market updates, there’s reason to be hopeful.
The rate of the drop in leads per on-market period in Q1, Q2, Q3, and Q4 has slowed significantly, as has the rate of rent reductions.
And anecdotally, we’re hearing cautious optimism among property owners and managers. Let’s get into the numbers.

Too Good to Miss: Re-Introducing the ShowMojo + Yardi Integration

December is like the twilight zone of office work. The office is open, then it’s not, then there’s a half day, then it’s closed again, and you might as well go home.
So we get it if you missed it in December when we announced that ShowMojo now has a full-on, native integration with Yardi.
But if you’re a Yardi user, you need to know how this integration will expedite your workflow, improve listing management, and simplify communication with leads and tenants.