Does your company conduct self-showings? Then you likely already know that fraud is the primary pooper of the self-showing party. Our 2022 resolution at ShowMojo (albeit, made a month early) is to put an end to fraud.
A More Comprehensive Shield
No matter how secure you make your self-showing system, it can be quite difficult to stop every fraud attack vector while maintaining a smooth-and-simple showing process for almost every prospect.
That’s why our new Enhanced Anti-Fraud Screen feature:
- Runs an invisible and unobtrusive check on the prospect immediately prior to the showing.
- Explicitly confirms with the prospect that he or she has not been communicating with any fraudulent third party before entering the home.
This is the most comprehensive fraud prevention setting that you can turn on and leave on. In fact, if your ShowMojo account is configured to make prospects check in at the home before the showing, then this feature has already been enabled on your account.
Check Your Settings Now
Are you still letting prospects receive an access code by text message hours before the showing? Or do you not recall whether your prospects must check in at the home?
This is a super easy update. Just check on your Showing Access Control and Notification Settings and make sure that your prospects must confirm that they are at the property before obtaining an access code.
But … Are You Doing the Basics?
Self-showing fraud protection does not come from one single act, but any array of shields and guards strategically placed across your leasing funnel. Here’s a couple important tips to consider right now.
Watermarking listing photos is essential, but basic watermarking is no longer enough. Listings with photos lend so much credibility to self-showing fraud, and the fraudsters have grown skilled at cropping edges or covering the plain-vanilla center watermark. That’s why there’s Diagonal Strip Watermarking in addition to other watermarking options that will cover enough of each photo.
Some form of identity verification has become essential. And ShowMojo’s Identity Verification Beta is quickly becoming the gold standard based on ease-of-use and affordability (it’s free).
If you need any assistance tailoring security just for you and your team, we encourage you to Schedule an Account Check-In.
New to ShowMojo?
Here’s the most important thing to know — ShowMojo is not “that lockbox company”.
Sure, plenty of our users leverage leasing automation to conduct self showings. However, even more ShowMojo users let leasing automation do everything but the showing, giving them maximum time to connect with and sell directly to that prospective resident.