Better Tools, Faster Leasing: ShowMojo’s 2024 in Review
2024 was a year to forget for the residential rental market, at least on the national level.
The average market time for all units listed (within ShowMojo) hit their highest highs in March, May, and August — dating back to the start of 2017.
With 2024 firmly (and thankfully) in the rearview, we want to make sure you didn’t miss any of the platform improvements we made last year.
So here’s a full recap of all the new capabilities, programs, integrations, and syndication partners we added to make ShowMojo better this year.
Effortless Listings, Tailored Responses, and Printable Flyers
If you spend any amount of time managing listings, you’re going to want to learn more about these two new features:
- Listing Default Settings give you the option to create pre-sets for any listing you create moving forward. This means that you won’t need to change the settings every time you create a new listing or group of listings.
- Bulk Updates allow you to adjust listing settings in bulk for listing groups, all listings, or individual listings. Together with the new Listing Default settings, this new Bulk Update feature gives you unprecedented power over all of your listings.
Read: New Listing Default Settings Arrive, Bulk Update Exits Beta.
This year we also announced a beta that combines Lead Scoring and Live Answer.
Lead Scoring + Live Answer uses ShowMojo’s Lead Scoring algorithm to determine if a listing site lead requires a reply or not. If the lead requires a reply, Live Answer agents use the listing information and the FAQs you provide to answer the leads’ questions.
If that sounds interesting, stay tuned. More news on this beta is just around the corner.
Read: Live Answer Offers Tailored Responses to Hot Leads.
Believe it or not, some people still print things. Some of them even prefer a physical copy. Imagine that.
So for the analog among us, we released a new feature called The Printable Listings Flyer.
Read: Design Professional Printable Listings Flyers With ShowMojo.
New Syndication Partners and Integrations
ShowMojo added two new major syndication partners this year:
- AffordableHousing.com, the largest affordable housing listing network in the country.
- College Pads, which serves over 120 college campuses (and counting) across the country.
You can read about College Pads in This Newsletter and AffordableHousing.com and in That Newsletter. But all you really need to know is that in 2024, it got a lot easier to market your listings to college students and affordable housing renters.
Speaking of things getting easier, if you’re using Buildium or Yardi, 2024 was a big year for you because we announced native integrations with both of these property management powerhouses.
Read more about the Buildium Integration or the Yardi Integration.
It’s been a long time coming but we also upgraded lead transmission from Zillow and Zumper. This update’s a bit too technical to explain without its own post, so feel free to read How ShowMojo’s Lead Generation From Zillow and Zumper Got Supercharged.
Suffice it to say, if you’ve noticed more reliable, faster lead transmission from Zillow and Zumper, this is why.
All Things Data
As usual, we held our quarterly data talks. If you’re not familiar with these, they happen every quarter and we review key performance data, like average market times, average leads per on-market period, and rent reductions.
We also look at trends in pet-friendly units, pre-showing screening, and more. You can catch the next market update by Signing Up for the Next ShowMojo Data Talk.
One of our favorite data points of the year showed that Sleeping in on the Weekend, and Late Workday Lunches May Reduce Market Times.
The ShowMojo Referral Program Got Richer
Now, when you refer someone to ShowMojo using our referral link, you can earn up to $300. This referral bonus is 3 times how much we used to offer. And there’s no limit to the number of accounts that can be referred.
Read: Refer, Earn, Repeat – Unlimited ShowMojo Referrals up to $300 Each.
New Hardware
Every detail counts, down to the doorknob. Which is why we released the MojoKnob.
The MojoKnob comes in all the same finishes as our MojoLocks, so your doors can stay stylish and secure. And it’s compatible with most standard doors.
What’s in Store for 2025?
What’s in store for 2025 is for us to know and you to soon find out.
You can get a sneak peak of what might be coming down the track in the Got an Idea Section on Our Help Page. On this page, you can suggest new product ideas and vote on existing ones.
There’s a ton of cool ideas in the queue that are currently trending, like:
- A universal search bar
- Push notifications for document approvals
- Additional templates for automated communications
Rest assured that we take these ideas seriously. The Printable Listings Flyer we released this year was a user-submitted idea.
So if you fancy yourself a visionary, Submit Your Ideas and Vote on Others.
Not Yet a ShowMojo Customer?
We just gave you at least 12 more reasons to change that.
Yet, there are so many more ways that Leasing Automation can improve your bottom line, reduce your market times, and delight your staff and prospective renters.