There’s No Such Thing as a Free Lunch
The inevitable monetization of rental listings sites continues. In the latest move (announced earlier this month) Zumper has adjusted their pre-existing limits on free listings. There will now be a clear cap of five listings per company.
As serendipity would have it, and as a complement to Listing Boost, ShowMojo has been working on just the feature that could help make the most of a cap like this.
Max Listing Rotation limits the number of listings syndicated to a specific listing site.
Then it ensures that every listing gets a roughly equal share of marketing time on that site.
How’s this possible? Simple. When you have more on-market listings than the limit allows Max Listing Rotation automatically cycles your listings on and off the site.
Control Your Paid Marketing Spend
This allows you to set a hard spend limit on listing sites that charge by the daily number of on-market listings. For example, if:
- You have a paid feed on Max Listing Rotation
- You have capped that feed to a limit of four listings
- And the associated listing site charges one dollar per listing per day
Then it’s simple math to know your maximum spend on that site.
Curious to know more? Read our Max Listing Rotation Feature Overview.
Make the Most of Zumper’s New Listing Cap
Here’s the serendipitous part. What works in a paid listing scenario also works for free listings.
If you are likely to have more than five listings on market at any time, and you want to continue to make the most of Zumper’s free offering, we highly recommend enabling Max Listing Rotation right now.
Don’t Forget Dynamic Prospect Nurturing
Beyond an instant and tailored reply to each of your incoming leads, ShowMojo has an innovative, unrivaled and fully-automated dynamic prospect nurturing capability. This includes tailored communications and targeted cross-selling to each of your prospects for up to two years.
If you have any doubt whether you’re taking full advantage of these features, just Check in on Your Dynamic Prospect Nurturing Settings and make sure everything is toggled to green.
Contemplating a Paid Plan with Zumper?
In case you are, ShowMojo has a Zumper Discount Code worth up to $100 off.
ShowMojo sees no benefit (financial or otherwise) from this discount code. That’s just not our business model.
New to ShowMojo?
Honestly, isn’t it days like this where it’s most important to know there’s a company out there that’s got your back?
Let us show you more.