How ShowMojo Helps Property Managers Outperform The Competition

When we started analyzing the data for our most recent data talk, one trend stood out: lead volume is down. That’s not entirely surprising — we’ve been watching the market tighten over the last year.

But the data also revealed something more interesting.

While leads declined, conversion rates were flat. And for ShowMojo users, those steady conversion rates were significantly higher than what other software users saw (see table).

 

	Lead-to-scheduled showing rate	Lead-to-completed showing rate
ShowMojo	54%	31%
Competitors	43%	20%

 

ShowMojo customers signed leases faster too. On average, their units spent 21% fewer days on the market.

The difference is technology.

The best property managers don’t work longer hours or manually chase every lead. They use leasing automation to remove friction, respond instantly, and give prospects more control over their experience.

Here are four reasons why ShowMojo’s technology and services are delivering higher engagement rates for our customers.

 

1. Automated Communication

Automated communication helps ensure you don’t miss an opportunity to follow up.

ShowMojo helped Mark Durakovic, owner of Kass Management Services, take advantage of every lead. Durakovic manages thousands of multifamily units throughout Chicago. With that many properties, his phone rang off the hook with inquiries, and his inbox filled up.

For Durakovic, missing even one lead because of a missed call or overflowing inbox was unacceptable. That’s why automated communication was a game changer.

ShowMojo automatically sent every prospect who inquired about a property a message, inviting them to schedule a showing. ShowMojo also helped nurture those leads by…

• Alerting prospects if a unit they were interested in experienced a rent reduction.
• Emailing leads who had expressed interest in a similar unit when Kass Management posted a new listing.

ShowMojo’s automated communication helped Durakovic make the most of his leads and ensured that every inquiry moved immediately into the leasing funnel.

 

2. Live Answer 

We often hear from our customers that there’s just not enough time to complete all the work they need to do. Sometimes that means they can’t respond to every prospect question.

Live Answer is the solution. Our Live Answer team acts as an extension of yours, answering common questions using responses you provide. It means that prospects get the answers they need and still get to speak to a human.

That personal touch is what drew Nathan Fisher of Cleveland-based Aligned Properties Group (APG) to ShowMojo’s Live Answer service.

Fisher’s team was inundated with phone calls. But after experimenting with another company’s AI chatbot, he decided handing his prospects over to a machine wasn’t the right move.

Live Answer fielded 387 calls for APG in just three months, which decreased the chances that prospects would turn to APG’s competitors for service. Instead, prospects continued moving through the leasing process regardless of the APG team’s availability to answer calls.

 

3. Self-Scheduling

Most prospects search for rental properties outside business hours. If you don’t have self-scheduling, those prospects have to wait until the next business day to schedule a showing. During that time, a competitor could swoop in.

Self-scheduling lets prospects schedule when it’s convenient for them. Plus, it saves your leasing team valuable time.

Property manager David Kraskey, of Go Gopher Rentals in Minneapolis, experienced just how efficient self-scheduling can be. He spent hours per day managing his inbox just to schedule showings.

Once Go Gopher started using ShowMojo for self-scheduling, Kraskey’s inbox cleared up. As his co-manager Emily Kraft said, “The inbox is now strictly for things that matter versus being filled with just back and forth on showing questions.”

Kraft and Kraskey estimate that self-scheduling saves them 10 hours of work per week.

Property managers can pair self-scheduling with automated email and text appointment reminders to ensure each prospect makes their showing — or reschedules ahead of time.

Self-scheduling removes friction from the scheduling process, so prospects get the service they need when they need it. And your team eliminates back-and-forth communication.

 

4. Self-Showings

With the right technology, it’s not only scheduling that prospects can do on their own time. They can also complete showings when it works for them.

Our customers have seen their no-show rates decrease by as much as 80% after offering self-showings. Prioritizing convenience for prospects drives up conversion rates.

Self-showing critics may warn you of the security risks. They’re not totally wrong — there are certain risks that come with self-showings. But the right security measures can significantly minimize risk, and hybrid options exist for property managers who want to dip their toes into self-showings.

Peter Cook, owner of Annapolis Property Services, was wary of self-showings but knew they could be a valuable tool. So he came up with a custom approach. He used ShowMojo to conduct self-showings, including giving prospects remote access via MojoBoxes, but an agent would join the tour via Zoom.

The solution meant that prospects benefited from the convenience of a self-showing, but the Zoom call added an extra layer of supervision — and service — during showings.

Our customers have found success with self-showings because of the flexibility they offer for prospects. With the right steps in place, self-showings can even help grow your portfolio.

 

Prospect-Driven Leasing Drives Results

ShowMojo customers are outperforming their competitors because they’ve removed the friction that slows leasing down: missed calls, delayed responses, back-and-forth scheduling, limited access to showings.

Instead, ShowMojo customers are putting prospects in the driver’s seat and letting them move forward on their own terms.

That’s what prospect-driven leasing looks like. And it’s why our customers are converting more leads, completing more showings, and signing leases faster.

Leasing automation enables these results. Schedule a ShowMojo demo today to learn how we can help turn your leads into leases.