ShowMojo Mythbusters: Branding, Scheduling, and Lead Management
If you count yourself among our followers, you know we’ve been touring the growing digital cascade of myths about ShowMojo.
If you’re new here, we covered the basics of some other myths you may have heard About ShowMojo in a Separate Post.
This round, we’re tackling the claim that ShowMojo lacks branding options, smart scheduling tools, and lead management functionality. Let’s get to it.
Myth: ShowMojo has basic branding customization… or none.
One version of this myth claims ShowMojo provides no flexibility to use your own branding in customer-facing communications. The other version says ShowMojo’s branding options are basic.
Neither version is true.
ShowMojo empowers property managers to tailor every prospect interaction to feel like it’s coming from their team. The schedule-a-showing page supports custom page headers, company logos, and watermarking.
Almost every message ShowMojo sends to your prospective and current tenants is customizable. From showing confirmation emails and reminders to listing details and tenant notifications, the voice and style of your communication is up to you.
Here are a few examples of what you can do:
- Customize the timing and wording of follow-ups and appointment confirmations.
- Adjust communication workflows to reflect your leasing process.
- Apply listing-level customizations, including tailored listing details and specific entry instructions.
We could keep going, but we’d be here for a long time.
We had to chuckle when we saw this myth in print. As far as customizability is concerned, the only real complaint our customers ever have is that there’s too much flexibility.
Myth: ShowMojo lacks smart scheduling features.
Are ShowMojo’s scheduling features smart? Intelligence testing has A Dark History. So let’s not go there.
Instead, we’ll stick to the facts, and you be the judge.
Let’s start with a story about Autonomous Scheduling and OCF Realty, one of the largest property managers in Philadelphia.
Previously, OCF Realty had a 10-person team dedicated to scheduling showings and responding to thousands of daily emails. Then they implemented ShowMojo’s scheduling, and their email volume fell by an order of magnitude. You can Read the Full Story Here.
But it wasn’t just the admin staff who benefited. Agents became more productive too.
OCF’s Assistant Director of Leasing explained, “ShowMojo gives them the exact travel times. Agents used to have so much travel time. I don’t think we’d have been able to hit our revenue goal if we didn’t have ShowMojo.”
A few other scheduling features worth considering:
- Google, Office365, and CalDAV-compatible calendar syncing
- Automatic, configurable no-show cancellations
- Intelligent agent assignments across teams and listings
- Multiple calendar types per team member
- Custom “See It Now” booking windows
- Geographically clustered showings
Need to filter calendars by team members? Want to see which listings correspond to which calendars? Or perhaps you want to stack one scheduled showing on top of another?
With ShowMojo, you can do it all.
Myth: ShowMojo’s lead nurturing tools are weak and CRM capabilities are limited.
Weak and limited? That’s hurtful. But we won’t slink to the corner of the room and let this myth spread. That would be weak.
Here’s our show of strength.
Since 2011, ShowMojo’s lead management system has been well beyond basic. Our suite of lead nurturing features includes:
- Dynamic Prospect Notifications sends alerts to unconverted prospects based on their browsing history for rent reductions and new listings.
- Lead Scoring identifies when a prospect needs more attention, and alerts your (or our) team so they can respond to those leads directly.
- Pre-showing questionnaires let you screen prospects for quality before you spend time on a showing.
- Annual follow-ups go out to unconverted prospects each year with listings relevant to their browsing history.
- Automated identity decisioning filters out fraudulent prospects before they ever make it onto your calendar.
- Two-way texting and email threads are tied to individual listings, so lead communications stay neat and tidy.
The First Principles of Leasing
We love ShowMojo’s features. But what really matters in this game is leasing units quickly and cost-effectively.
And ShowMojo is a system designed to help you do just that.
When your calendar syncs with your listings, your prospects qualify themselves, and your follow-ups happen automatically, you’re not just saving time. You’re attracting more, converting faster, and spending less.
Myths abound, but that’s the truth.
To hear and see all that ShowMojo can do, click the button below to schedule a demo.
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