New: Get 3.2x More Conversions With Apartments.com Tour Scheduling

If you caught our latest Data Talk, you know that we’re living in a new reality. Gone are the days of 80+ leads for a single unit. Most property managers today see between 24 and 36 leads per listing.

That means each lead is more important than ever. And winning them depends on how easy you make it to lease with you.

That’s where Apartments.com Tour Scheduling comes in. Prospective renters can now schedule a showing directly from an Apartments.com listing.

The new feature lets property managers capture leads when they’re at their highest intent — when prospects are looking at your listing — and makes taking the next step in their leasing journey as smooth as possible.

Apartments.com Tour Scheduling has real-time access to property managers’ calendars, ensuring tours are only booked around your availability.

Here’s how Apartments.com Tour Scheduling works:

1. ShowMojo delivers listing and availability data (open slots, tour types) to Apartments.com. 
2. Prospective renters on Apartments.com select a convenient time and book the tour instantly.
3. ShowMojo creates a pending event for the showing, which is “on hold” until the prospect completes any pre-qualification processes that you, the property manager, require.
4. The prospect will receive a notification to complete the pre-qualification before the showing is confirmed.

Scheduling, confirmation, and communication workflows are centralized within ShowMojo, with no manual import or export needed, making the process as seamless as possible.

For property managers, this new capability means streamlined scheduling and reduced administrative work.

For renters, it provides a seamless user journey — from browsing to booking — without leaving Apartments.com, increasing the likelihood that high-intent leads convert.

Instant tour scheduling is already available on Zillow, and now we’re excited to roll it out on Apartments.com, too.

To start taking advantage of Apartments.com Tour Scheduling, property managers can turn the feature on in Settings > Listings > Listing Sites, then confirm it’s enabled under Properties > Edit > Essentials.