Big Updates to the Apartments.com Multifamily Feed  

When ShowMojo expanded its multifamily listing syndication to Apartments.com, the promise was simple: list your units once, and let ShowMojo handle the rest. 

Since the launch of our multifamily feed with Apartments.com, that promise has quietly gotten even stronger.  

But First, a Recap 

ShowMojo’s multifamily syndication eliminates the double work of creating and updating and manually removing multifamily listing data across platforms. 

Before we rolled out the multifamily feed, you could only automate syndication of single-family units to Apartments.com. Now you can do both single and multi-family.  

Update the price and it reflects everywhere. Refresh photos once, and you’re done. You get the picture. 

What’s changed is how much stronger the integration has become since launch. 

What’s New in the Apartments.com Multifamily Feed 

Prospects Can Now Apply Directly from Apartments.com 

ShowMojo application links are now included at the unit level in both the single family and multifamily Apartments.com feeds. When a prospect finds your listing on Apartments.com, they can apply right from that page. 

That means less friction and less chance your prospects drop off right before they become your next tenant. 

Unit-Level Descriptions Now in the Feed 

ShowMojo now sends unit-level descriptions to the Apartments.com multifamily feed. Prospects browsing your listings see the specific details you’ve written for each unit rather than a generic property-level summary. 

This is the difference between a general property listing and one that gives a prospect the information they need to decide whether to schedule a tour. 

More Flexibility in How Units Are Grouped 

ShowMojo can now combine units within a floor plan on Apartments.com, even when square footage varies across individual units.  

Previously, differing square footage would prevent units from being grouped correctly in the feed. Now, floor plans are structured the way they exist in reality, not the way a data limitation forced you to represent them. 

Keep Listings Fresh on Unavailable Units 

This one is more operational than prospect-facing, but it matters for anyone managing a large multifamily portfolio. 

You can now include unavailable units in the Apartments.com feed.  

Apartments.com doesn’t surface them to prospects, but you can still push updates to unavailable units in the background. When the unit turns over, the listing is already current and accurate from day one. 

Without this, the only option was to pull the unit from the feed entirely and re-upload everything when it became available again.  

One More Thing: Listing Specials Now in the Zillow Feeds 

While we’re on syndication improvements — listing specials are now included in the Zillow syndication feeds. For instance, prospects browsing Trulia can now see any current promotions or incentives directly on the listing.  

If you’re running concessions to move a unit faster, there’s no longer any reason that information should be invisible on major listing sites. 

A Lot of Ground Covered 

ShowMojo launched the multifamily feed for Apartments.com in April and has been improving it steadily ever since — application links, richer listing data, smarter unit grouping, and better inventory management.  

If you’re not yet using ShowMojo’s multifamily syndication, now’s a good time to take a look. Schedule a demo for more detail on how it works.  

If you are using the feed, log in to see everything that’s new. Questions? Reach out to your ShowMojo account team.