Prospect-Driven Leasing: Why a CRM Alone Isn’t Enough to Manage Your Portfolio
The rental market is experiencing a two-year streak of downward-trending rental prices. That means every prospect who visits your listing page or calls your leasing office is more important than ever.
Leasing agents feel the pressure to follow up with every lead and ensure each prospect has the best experience possible. When your days are spent running from showing to showing and fielding an endless stream of inquiries, that’s easier said than done.