The Rental Market in Q2 2025: It’s a Great Time to Double Down on Efficiency
As of Q2 2025, the rental market is softening — but it’s not what we’d consider a traditionally “soft” market. This is more of a return to pre-pandemic norms after years of tighter-than-usual conditions.
Whether you entered the industry in the last five years and are seeing these conditions for the first time or you’ve been doing this since before cell phones, now is a great time to double down on efficiency as margins tighten. Here’s a look at the data behind the big-picture trend and some tips on how you can adapt into a more efficient organization.